877 327-9307

Building Science

Builder Advantage Program

Designed to help you sell Icynene®'s benefits of environmentally-friendly, energy-smart living

By any standard of measurement, green building is hot.

Between 40% and 50% of the homes built in 2010 are expected to be green, containing at least three to five green building elements (source: McGraw-Hill Construction). That represents a major upsurge of activity in the green market.

How do builders reach the growing number of eco-conscious homebuyers?

Builders need to tap into 2 things that matter more to consumers than almost anything: 

     1.  their health (especially their children's health)
     2.  their money 

Luckily, going green by insulating with Icynene® strikes a bull's-eye on both counts. 

Builders who offer Icynene® as a standard or upgrade are eligible for Icynene's Builder Advantage Program.

What is the Builder Advantage Program?

The program, offers attractive product incentives as well as customized literature and displays expertly designed to generate buyer interest.  Here's a list of Icynene's builder-branded material. Click on each to see a sample. 
     1. Seal the Deal display (custom-made, compact point-of-sale unit)
     2. Brochure
     3. Energy Savings poster
     4. New Home Evaluation checklist
     5. Wall display with DVD for your model home
     6. Link to your company website from the Icynene.com Builder Locator - apply to get your business listed.  

And that's not all.  Using accurate energy analysis software, Icynene estimates the energy payback for the model home so builders have an accurate example to show prospects.

Part of this marketing support program also includes customized training for the builder's sales staff.  This FREE program is available through your local Icynene Licensed Dealer.  To get a complete walk-through of the program - including a no-obligation customized energy analysis of your model home - contact a Sunny South Insulators representative for more details.

Email: sales@sunnysouthinc.com

Phone: 1-877-327-9307/ 403-327-9307

topics: Builders, Cost, Icynene


We have a ceramic floor above the garage and in the winter, the floor would often be 18 degrees colder than the room temperature. After removing the fiberglass and adding Icynene, the temperature difference is now less than 2 degrees, and we no longer have frozen pipes.
Todd & Jeri,